Trade fair IFFA Trends 2016
The global meat industry is a dynamic growth market. Incomes in populous Asian, Latin American, East European and African countries are rising and, in many cases, bringing about an increase in meat consumption. Concomitantly, there is a rising demand for modern and efficient equipment for processing and packaging meat and meat products.
Moreover, quality is playing an ever more important role in addition to quantity. The requirements on product safety and quality, as well as traceability, are also mounting. In western countries, the focus is on improving productivity through energy efficiency, high output, straight-forward cleaning processes, greater automation and ecological solutions.
For butchers, it is important to identify and cater for new developments in consumer eating behaviour, e.g., convenience, ‘walking food’ and meat-substitute products. Furthermore, regionalism plays a central part in the purchasing decision. Investments in energy efficiency and in simplifying work processes, as well as hygienic improvements in sales and production, are also subjects of central significance to the sector.
New talks and forumNew at in 2016 will be ‘IFFA Talk’, a panel discussion with prominent guest, which will be held on the evening of the first day, 7 May. The focus of the discussion will be on the most important impressions of the first day of the fair. IFFA Talk is aimed at all exhibitors and visitors and is free of charge. The panel discussion will be followed by the IFFA gala evening with awards ceremony and gala dinner. Also new is the IFFA Forum’, which will generate impulses revolving around subjects from the fields of economics, technology and development throughout the six days of the sector’s leading trade fair.
IFFA – The No. 1 for the meat industry – will open its doors again in Frankfurt am Main from 7 to 12 May 2016. The sector is committed to its leading trade fair: all market and technology leaders have signed up and over 90 percent of the exhibition space has already been booked. Messe Frankfurt anticipates a final total of around 960 exhibitors from 47 countries. On 110,000 square metres of exhibition space, the companies will present innovative technologies, trends and future-oriented solutions for all stages of the meat-processing chain: from slaughtering and dismembering, via processing, to packaging and sales. Around 60,000 trade visitors from 140 countries are expected.
The international quality competitions of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) rank among the traditional highlights at every IFFA. Numerous manufacturers of meat products take advantage of these competitions to have their products evaluated by a jury of experts, and the certificates, medals and trophies won at IFFA provide impressive evidence of the quality of their production – an award at IFFA underscores the high standard of the meat products entered. Numerous participants from inside and outside Germany are expected to enter their products for the competitions at IFFA 2016 and the German Butchers’ Association will once again hold product tests for sausages, ham and products in cans and jars on four days of the fair.