New report shows the European ready meal market

by Editor fleischwirtschaft.com
Monday, September 29, 2014
Photo: Julien Christ / pixelio.de

The European ready meals market has grown more than 14% in the past five years - and is due to grow another 12% by 2016, Claims a new report from Food For Thought.

The market researcher puts the value of European ready meal sales at €30.5 bn. in 2013, compared to €26.7 bn. five years earlier. It expects the European market to be worth €40.85 bn. by 2016.

Three countries - France, Germany and the UK - accounted for 60% of ready meal spending last year, FFT said, with Spanish shoppers accounting for another 12%. No other single European country accounted for more than 4% of the total.

FFT breaks the market down into seven main categories, with the chilled and frozen ready meal segments together accounting for nearly three-quarters of the market. Other categories are canned pasta, canned ready meals, dehydrated ready meals, frozen pizza, and sandwiches.
In terms of innovation, FFT pinpoints four main drivers:
  • A push toward premiumisation
  • An emphasis on health
  • The introduction of more exotic recipes, with a focus on provenance
and
  • The influence of private label.

The ready meals market is relatively fragmented, FFT said. It estimates that the leading eight companies in the sector accounted for one-third of total ready meal sales last year. It suggests
that this could leave room for intensive M&A activity in the coming years.

Nestlé was the top ready meal supplier last year, with an estimated 9.4% market share, followed by Permira (5.1%) and Dr. Oetker (4.6%).
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