New meat standards worrying

by Editor fleischwirtschaft.com
Tuesday, November 27, 2012

Producers are worried about the new Meat Standards Australia (MSA) grading system saying it will encourage retailers and shoppers to pay less for lower graded beef.

Meat and Livestock Australia (MLA) general manager industry systems Michelle Gormann outlined plans for the new version of MSA grading at MLA's Perth meeting.

All beef products will be valued out of a score of 100. Any product receiving a score of 46 points or more would be MSA-graded - more than 64 points attracts a four star grading and a score of more than 77 is graded five star.
 
But producers and lotfeeders expressed concern saying it would mean retailers and processors would pay less for three or four star MSA-graded beef.

One producer said retailers would simply pay the most for a high quality product (five star) and use that as a benchmark for lower grades, potentially devaluing the three and four star MSA beef.

But Ms Gormann said consumers were saying they would pay more for five star beef and they could tell the difference between three, four and five star beef. "There is still a lot of quality-eating variation so we want to limit that."
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