Investment Government funds in beef industry

by Editor fleischwirtschaft.com
Wednesday, March 16, 2016
Photo: Canadian Cattlemen's Association (CCA)
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Agriculture and Agri-food Minister Lawrence MacAulay announced an investment of over $4 mill. to the Canadian Cattlemen's Association (CCA) for three innovative projects. These projects will support the industry with new and existing markets both at home and abroad.

Roughly CA$2,6 mill. will be used from the AgriMarketing Assurance Stream toward the development of tools to enable end-users (packers, retail food service), consumers and the industry to have easy access to beef product information.



A little more than CA$380,000 will be used under AgriRisk Initiatives for a feasibility study into the use of satellite-based technology to track and measure forage and pasture production for cattle producers. This study will lay the basis for developing field-level production-based forage insurance for producers.

Around CA$1 mill. are paid to the Agrilnnovation's Research and Development (R&D) Stream to work with Agriculture and Agri-Food Canada scientists to enhance the quality of Canadian beef using Computer Vision Systems (CVS) measurements. The CVS will image beef carcasses to predict and measure the tenderness, dark cutting, lean yield, bruising, and fat colour of beef.

Canada's cattle industry remains one of the largest single sources of farm receipts totalling $9.8 billion in 2014. Also the country produces approximately 1.3 mill. tonnes of beef annually. Canada is the world's seventh largest beef exporter and the second largest exporter of grain-fed beef, with beef exports valued at $2.2 bill. in 2015. Growing Forward 2 (GF2) is a five-year (2013-2018) policy framework for Canada's agricultural and agri-food sector that focuses on innovation, competitiveness and market development to ensure the long term prosperity of the sector.

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