Trade fair International Green Week at a glance

by Editor fleischwirtschaft.com
Thursday, January 08, 2015
Photo: Messe Berlin

Established in 1926, International Green Week is taking place for the 80th time in 2015 in Berlin, Germany. The IGW is a one-of-a-kind international exhibition for the food, agricultural and horticultural industries. At the same time, the IGW is the point of origin for the Global Forum for Food and Agriculture (GFFA) with more than 65 departmental ministers.
Producers from all over the world come to IGW to test market food and luxury items and reinforce their brand image. Following consumer trends, regional sourcing plays an increasingly important role. Renewable resources, organic agricultural, rural development and gardening continue to gain importance at International Green Week. This year’s partner country will be Latvia.

Professional events

Highlights include the 8th Global Forum for Food and Agriculture (GFFA) along with the 7th Agricultural Ministers’ Summit.

In terms of agricultural policy, the importance of the exhibition is clearly demonstrated by the presence of 200 foreign ministers and state secretaries in addition to prime ministers, ministers and state secretaries from Germany.

The Fresh Meat Forum professional seminar organised by afz allgemeine fleischer zeitung in cooperation with Messe Berlin will once again focus on the latest industry issues. In addition, the food industry presents the refining process of foods and the food retail presents itself as an important link to the customer.

The IGW features a comprehensive range of international foods and luxury items, fresh products of all types, product markets, beer, wine and champagne, meats and sausages, seafood, teas, herbs and spices as well as agricultural and horticultural machinery and equipment, seeds, greenhouses and gardening supplies, breeding stock, pets, hunting and fishing supplies.

Expert Audience

The International Green Week attracts consumers from Germany and neighbouring countries, including the following:

  • Food industry representatives, wholesalers, retailers, caterers
  • Agricultural importers
  • International specialists from all fields of agriculture, forestry, horticulture and commercial fishing
  • Agricultural policy and administration experts
  • More than 5,120 journalists (trade press and consumer media) from 71 countries were at IGW 2014
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