IFFA 2016 Great perspectives for the meat sector

by Editor fleischwirtschaft.com
Tuesday, April 19, 2016
In the fully booked-up exhibition halls, exhibitors will show new products, technologies and solutions for the meat industry.
Photo: Messe Frankfurt Exhibition GmbH / Petra Welzel
In the fully booked-up exhibition halls, exhibitors will show new products, technologies and solutions for the meat industry.

IFFA – The No. 1 for the meat industry – is the meeting place for the entire meat sector. This year, Messe Frankfurt expects some 960 exhibitors from around 50 countries, including all market leaders, to present their top innovations at the fair.

In the fully booked-up exhibition halls, they will show new products, technologies and solutions for all stages of the meat-processing chain on around 110,000 square metres of exhibition space. In the region of 60,000 trade visitors from over 140 countries are anticipated.

The figures confirm that IFFA is top in terms of both exhibitor and visitor internationality. 57% of the companies taking part as exhibitors in 2013 were headquartered outside Germany.

The top ten exhibitor nations excluding Germany were Italy, the Netherlands, Spain, the USA, France, Denmark, Austria, the United Kingdom, China and Poland. With over 400 companies, the biggest exhibitor contingent came from Germany. The proportion of visitors from abroad was 61% in 2013 with trade visitors from the industry, retail trade and butchers’ trade taking advantage of the broad range of products and services at IFFA. Roughly one in two foreign visitors came from Europe. After Germany, the top ten visitor nations included the Russian Federation, Italy, the Netherlands, Spain, Poland, Austria, the USA, Switzerland and China.

IFFA is characterised by a multi-faceted complementary programme of events that spotlights the latest developments in the sector. Expert lectures with best-practice examples, special shows, panel discussions and competitions give visitors the chance to gather information, enter into discussions and to make new contacts.

IFFA Kitchen

At the IFFA Kitchen, visitors can see a production line with meat-processing machines in operation. Under realistic circumstances, food engineers will demonstrate how meat loaf is made several times a day – and the finished product will be available for tasting immediately afterwards. Moreover, the IFFA Kitchen will vividly show the extent to which meat-processing technology has developed over the last 150 years with old and new machines juxtaposed in an accompanying exhibition (Galleria, level 0).

German Butchers’ Association

The international quality competitions of the German Butchers’ Association (Deutscher Fleischer-Verband – DFV) are a traditional feature of the fair and a highlight of the IFFA complementary programme of events.
Foto: DFV
The competitions give ambitious butchers the chance to compare the artisanal variety and quality of their products with those of international competitors. The competitions will be held at the special area in Hall 4.1:

+ International Quality Competition for Products in Cans and Jars on Sunday, 8 May

+ International Quality Competition for Sausage Products on Monday, 9 May

+ Grand Award for the Best Sausage on Tuesday, 10 May

+ Butchers’ classes show their skills on Wednesday, 11 May

+ International Quality Competition for Ham on Thursday, 12 May

Tomorrow’s butcher

The special exhibition Tomorrow’s butcher – digitalisation in the butchers’ trade, situtated in Hall 4.1., is a joint project of Deutscher Fleischer-Verband – DFV and Messe Frankfurt. The exhibition will present digital solutions for the sales, office and production sides. On the sales side, for example, the solutions include POS systems, automatic vending machines, online shops and the provision of digital information.

Next Generation – the cuisine manufactory

The cuisine manufactory is a special show and a collaboration of Heyne-Boddenberg Butchers’ School and Messe Frankfurt. It will present an overview of products from innovative butchers for the following product groups: meat, sausages, vegetarian and vegan. All products come in small portions in new to-go packages on the marked.

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