Frutarom Women get help to increase annatto crop
On average, women represent 43% of the world’s agricultural labor force, according to the U.N. Food and Agriculture Organization (FAO) and the World Bank. In Peru, Brazil, Guatemala and other countries, women are the primary keepers of the household but are struggling with basic subsistence.
In light of this challenge, and with the growing demand for natural annatto coloring, Frutarom has initiated collaboration with a local agriculture partner to encourage local women to become independent farmers and grow annatto in their fields.
Together, Frutarom and its partner support the local farmers from mother plantation to education and training, including technical support on how to grow and harvest high quality annatto. The company is committed to buying all the fresh annatto harvested at a fair price. The outcome of this collaboration is providing a safe, stable income to the growers, working directly with local farmers.
Annatto is an oily seed from the Achiote tree (Bixa orellana). Natural pigments present in the seeds are the carotenoids bixin and norbixin. It has a wide color range of yellow to orange tones with mid to high stability against light, heat and oxidation.
As a key player in this segment, Frutarom is increasing its support by creating sustainable partnerships in Latin America and working closely with the farmers. Two production sites, one in Lima, Peru, and the second in Murcia, Spain, enable a smooth supply chain in fulfilling global demand and ensuring a constant supply of annatto color.
According to Global Natural Food Colors Market Analysis and Forecast, 2016–2026/ FMI, the natural colors market is US$1.3 bn. while market growth is around CAGR 7%.