Crisp Sensation New appointments to assure global growth

by Editor fleischwirtschaft.com
Monday, January 30, 2017
New leaders on board (from left to right): Henk Spoon, Christien van Beusekom and Andries Raven.
Photo: Crisp Sensation Holding S.A.
New leaders on board (from left to right): Henk Spoon, Christien van Beusekom and Andries Raven.
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Crumb coating innovator and full service provider Crisp Sensation announced several key appointments that signal the company’s successful growth and expansion plans for markets around the world.

As Crisp Sensation’s R&D Director since the beginning, Kees van Doorn has been deeply involved in the development of the company’s unique technology. In his new post as Director Supply Chain, he will shift his attention to the global supply chain and provide support and guidance for the increasing numbers of Crisp Sensation licensees preparing for market launches.

Christien van Beusekom will succeed Kees van Doorn as Crisp Sensation’s Chief Technical Officer. She holds a PhD in Pharmacy and has a wealth of R&D experience gained at FrieslandCampina, a major player in global dairy products industry. In her new position, Christien van Beusekom will help foster further technological improvements at Crisp Sensation to meet the requirements of today’s marketplace as well as the company’s licensees.

With vast food industry experience gained in senior management roles at companies including P&G and Findus, Henk Spoon has been appointed as Crisp Sensation’s new Chief Marketing Officer. Henk Spoon’s expertise in marketing and consultancy will provide new consumer insights that will enable Crisp Sensation and its licensees to realise exciting new market opportunities that respond to the needs of consumers around the world

Crisp Sensation’s final new appointment will see Andries Raven become the company’s Director of Sales for Europe & the Americas. Having previously been CEO of Vleems Food BV, one of Crisp Sensation’s licensees, Andries Raven has first-hand knowledge of the brand’s possibilities. He will now use his extensive commercial and international food industry experience to oversee collaborations with Crisp Sensation licensees across Europe and the Americas.

All appointments are effective as of 1 January, 2017.

 

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