China China’s beef demand will grow

by Editor fleischwirtschaft.com
Wednesday, August 12, 2015
Photo: Dieter Schütz / pixelio.de
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China Rabobank


China’s beef market will have great potential over the next decade, with its stakeholders expected to play an increasingly influential role in the global market, according to Rabobank.

In a report the food and agribusiness specialist has just released that analyses China’s rise within the world beef market, Rabobank predicts that China’s beef demand will grow by an additional 2.2 mill. t by 2025.



Driven by the weak domestic production, albeit with strong demand, the Dutch bank expects beef will become the first agricultural sector where China has high integration with the rest of the world, in turn bringing rich dividends to investors in the Chinese beef industry.

In addition to the volume gap, the country’s beef market also demonstrates potential for value-added and branded beef products, the report said. Strong demand from the foodservice and retail market channels provides opportunities for both Chinese and foreign companies in the further processing sector, according to Pan Chenjun, a senior analyst at Rabobank.

To cope, Pan urged beef companies to participate across the entire supply chain through to processing to secure resources like grassland and take a strategic step to integrate the whole value chain.

Although such outbound investment is just at an early stage, Rabobank expects more investments to come over the next decade.

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