Business Atria is acquiring Aalbaek Specialiteter
Aalbaek Specialiteter was founded in 1920. Today, it is one of Europe's largest manufacturers of high-quality organic meat products. Aalbaek's product range includes various premium-grade cold cuts, patés and bacon.
The demand for organic meat products in Denmark has been increasing steadily for several years. The transaction will strengthen Atria's market leading position in cold cuts in Denmark. The transaction includes the Aalbaek's brand, all business agreements, a charcuterie and a small production plant in Farre.
Aalbaek's production plant in Billund, which was destroyed in a fire in January 2015, is not included in the transaction. The production of Aalbaek products will be transferred to Atria Denmark's production plant in Horsens.
In conjunction with the transaction, some of Aalbaek's key personnel will transfer to Atria Denmark.
As a result of the deal, Atria's net sales are projected to grow by around €10 mill. per year. The company will be transferred to Atria today, on 11 May 2015.