Burger King plans to expand in Europe

by Editor fleischwirtschaft.com
Tuesday, December 09, 2014
Photo: Burger King

Burger King Worldwide Inc., the second-largest, fast-food hamburger chain in the world, is expanding its global presence by establishing Burger King SEE SA. The new joint venture with BK SEE will look to expand the Burger King brand in Italy, Poland, Greece and Romania.

 Burger King said the joint venture has signed a long-term master franchise and exclusive development agreement, which includes sub-franchise rights for Italy, Poland, Greece and Romania. While Burger King currently operates in Italy, Poland and Romania, the joint venture's plans include aggressive development of Burger King restaurants across Southern and Eastern Europe and the creation of more than 10,000 new job opportunities within the first five to seven years of the venture.

CEO Leo Leon, who has been a part of the Burger King family for more than 18 years, said the joint venture's plans for Southern and Eastern Europe are "ambitious."

In November 2013, Burger King established a joint venture with Groupe Olivier Bertrand and private equity firm Naxicap Partners to develop and expand the Burger King brand's presence in France.

Burger King operates in approximately 14,000 locations serving more than 11 mill. guests daily in 100 countries and territories worldwide.
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