Beyond Meat New burger for Hong Kong

by Editor fleischwirtschaft.com
Thursday, April 13, 2017
Photo: Beyond Meat
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Tyson Foods


Beyond Meat, a manufacturer of plant-based meat substitutes, has announced the launch of The Beyond Burger at Hong Kong’s Green Common markets.

The new meatless burger will be served at the in-store bistro of Green Common’s Harbour City and Landmark locations. Retail packs will be available in the protein aisle of Green Common supermarkets starting 21 April. In addition, by May, The Beyond Burger will be available at The Butchers Club, a popular burger restaurant in Hong Kong known for its dry-aged beef.

“I am proud and ecstatic that Hong Kong and Green Common will be the first place outside of the US to carry The Beyond Burger,” said Green Monday’s David Yeung, CEO and co-founder. Green Monday opened the world’s first plant-based green living concept store Green Common in Hong Kong in 2015.

Springdale, Arkansas-based Tyson Foods Inc. announced last October that it had acquired a 5% stake in Beyond Meat. The company produces alternatives to meatballs, chicken strips and tenders, beef crumbles and burger patties. The products are made with soy or pea protein, and are free of gluten, dairy, trans fats, cholesterols and GMO ingredients.

According to Beyond Meat, The Beyond Burger looks, cooks and tastes like hamburger. It contains 20 g of plant-based protein, and does not contain gluten, cholesterol, soy or GMOs.

 

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