Beef Market Beef producer alliance expands
The alliance leadership warmly welcomed the representatives from the Mato Grosso State Producers Association (ACRIMAT) and the National Association of Cattle Feeders (ASSOCON) from Brazil and representatives from the Asociacion Rural del Paraguay (ARP) as new members.
The inclusion of these two beef producing countries will see the alliance grow to represent 46% of global beef cattle production and 63% of global beef exports, following USDA reports.
As a consequence, the alliance has been rebranded the International Beef Alliance.
At the annual conference, the leadership also reviewed the alliance’s strategic intent and developed a work plan to guide collective activities for the coming 12 months. A key element will be the Alliance’s joint effort in advocating ongoing trade liberalisation – specifically in relation to the ratification of the Trans-Pacific Partnership (TPP) agreement following completion of the negotiations earlier this month.
In addition to trade, the alliance also remains committed to working together by sharing market information, engaging on animal health and sustainability issues and continuing to support its young leaders development program.