Anuga Anuga Organic completely fully-booked

by Editor fleischwirtschaft.com
Monday, August 14, 2017
Photo: Koelnmesse
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ANUGA


The coming Anuga from 7 to 11 October 2017 in Cologne offers an overview of the global market offer of organic products. On the one hand, it shows a concentrated spectrum of organic products in the Anuga trade show "Anuga Organic". Here, exclusively products are represented, which carry an approved organic certification that is a standard on the market.
On the other hand, Anuga exhibitors also have the opportunity to draw attention to their organic products in the other trade shows. This occurs with the aid of the exhibitor database. Under the keyword "Organic Products", all exhibitors that supply organic products can be sorted Anuga-wide. The list of companies that present their products here has grown constantly over the course of the past years. Whereas in 2013 there were indeed 1,796 companies, who presented organic products, in 2015 already 2,030 exhibitors with this offer of products were represented. Further growth is expected at the coming trade fair.

Because there is already an excellent number of registrations alone in the Anuga Organic segment: Around 250 companies are expected to exhibit again. They are exhibiting both under the umbrella of organisations or associations and as individual exhibitors at Anuga Organic. The organic associations represented at Anuga include Consorzio il Biologico (IT), Danish Agriculture (DEN) and Naturland (DE).

From Germany a growing number of individual exhibitors are participating this year such as Alb-Gold, Emils Bio-Manufaktur, Ecofinia, Elbler, frizle, foodloose, Followfood, Küchenbrüder, My Chipsbox, Proviant, purefood, Tropicai, Wechsler and Zabler. There are also a high number of exhibitors from Italy, i.e. such as Fratelli Damiano, Lauretana, Natura Nuova, Polobio, Probios and Sipa. The same applies for the Netherlands with DO-IT, Doens Food, De Smaakspecialist, Spack, Tradin Organic, Sanorice and Trouw. Natur'Inov from Belgium is participating and from France Compagnie Biodiversité.

Several companies are placing their focus on the trend theme vegan food, for instance Das Eis, joy.foods, PureRaw, Purya!, Tofutown, Topas and Veganz. The Bulgarian supplier Roo'Bar, who already exhibited at ISM in Cologne is a further new exhibitor. Vegan products are also distributed across the whole of Anuga and together with vegetarian and fair trade products these can be localised via the exhibitor database.

The special event "Anuga Organic Market" is also going to take place again in the scope of Anuga Organic. Here, theory becomes tangible practice when organic products that are ready to sell in supermarkets are presented in an attractive environment. The focus will be on fresh products this year, i.e. milk and dairy products as well as meat products. Fruit and vegetables can also show their fresh potential here, i.e. with regards to convenience, i.e. pre-cut salads and fruit and similar items. The topic of service counters and counter design will also be addressed. The wine shelf will also be well-stocked with around 30 wines from organic production.

A very important programme item of Anuga's supporting programme is the Organic Competence Centre. It is not only a lecture forum by and for experts from the industry, but also a networking and discussion platform for all those who address the theme organic. One of the focuses this year is the implementation of pesticides and the opportunities of ecological cultivation. The raw material procurement as an important part of the food chain, building trust between the dealer and the customer, direct marketing from the organic farm and marketing strategies are further themes. The events of the Organic Competence Centre will take place on Monday, 9 October and Tuesday, 10 October.

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