Agencies release principles for foods marketed to children

by Editor fleischwirtschaft.com
Tuesday, May 03, 2011

A government working group consisting of the Federal Trade Commission (FTC), the Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Agriculture (USDA) released for public comment a set of proposed voluntary principles that the agencies urge be used by industry as a guide for marketing food to children and adolescents.

The guidelines suggest that by the year 2016, all food products within certain categories most heavily marketed directly to children and adolescents aged 2-17 should meet two basic nutrition principles: 1) Foods marketed to children should provide a meaningful contribution to a healthful diet and 2) Foods marketed to children should be formulated to minimise the content of nutrients that could have a negative impact on health or weight.

The working group recommends that foods marketed to children should not contain more than the following amounts of saturated fat, trans fat, sugar, and sodium: Saturated Fat: 1 g or less per RACC and 15% or less of calories; Trans Fat: 0 g per RACC; Added Sugars: No more than 13 g of added sugars per RACC; Sodium: No more than 210 mg per serving

A fact sheet about the Interagency Working Group’s proposal and principles can be found here.
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